which of the following is an advantage of magazine advertising


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A. Regular Newspaper Advertising. What is the key objective of a harvest strategy? Plagiarism Prevention 4. Advantages of Classified Advertisements. The biggest advantage of advertising is that it helps the company in creating awareness about the product or service which the company is offering because how will people know what product or service you are selling unless you advertised about it. 65) Which of the following is an advantage of using newspapers as an advertising medium? Magazine adv… D. 12. Audience targeting is one of the main advantages of magazine advertising because certain groups of people are often more likely than others to be interested in a particular good or service. Magazines and newspapers are the two most prominent traditional print media used for advertising. Readers don’t have a choice but to notice these well-placed ads that cover a whole page spread or run for successive pages in a connective order. While cheap rates, good targeting and analytics are advantageous, it is also easy for people to ignore and distrust online ads. Identify the advantages of magazines advertising (Check all that apply.) Content Filtrations 6. Short exposure time B. If this target audience is known, magazine advertising can provide the best way to reach them. Definition Because they are interested in the content and ads provide additional information relevant to the issue or topic area. 1. A 100 GRP showing (the percentage of duplicated audience exposed to an … The magazine may be meant only for men or only for women or for both. C. the ads can target a specific market segment, making them more effective. Or with magazine print advertising, it can’t be put down. Click here to get an answer to your question ️ Which of the following types of advertising has the advantage of being especially affordable? b. While billboard advertising can be a very effective promotion tool for your product or service, it comes with its pros and cons. Main advantages of the magazine advertisements are as follows: (1) Magazines are generally issued monthly and the class of persons who read them varies according to the type of the magazines. The biggest differences are: ! It’s an overlooked advertising medium that’s great for reinforcing messages communicated through other mediums such as television or magazines. With proper placement, a broad base of exposure is possible in local markets, with both day and night presence. Which of the following is an advantage of magazine advertising? 1. Advertising in a specialist magazine can reach your target market quickly and easily. 0 votes. (1) Introduces a New Product in the Market: Advertising plays significant role in the introduction of a new product in the market. Advertising messages are more image-oriented and less price-oriented. It’s an affordable print advertising option. D. specialty magazine advertising. 2. Before we discuss the advantages of magazine ads, we first analyze the downside of this type of mass media influence. Which of the following is an advantage of magazine advertising? Local magazines are highly valued and respected publications that build a sense of community among local consumers. Advertisers can greatly benefit from this credibility when their ads are viewed … 3. Image Courtesy : industryleadersmagazine.com/wp-content/Business-Magazine.jpg. Why advertising in magazines is beneficial It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? Advertisements contributes to the reduction in the selling prices of goods for the consumers by encour… Image Guidelines 5. Content Guidelines 2. Magazine advertising B. Infomercials C. Internet advertising D. Billboard advertising Ask for details ; Follow Report by Flowersgirl 05/24/2017 Log in to add a comment Answer. 13. 2. Magazines are usually weekly or monthly publications instead of daily. Before publishing your articles on this site, please read the following pages: 1. A. high levels of frequency B. low cost C. a very competitive CPM D. the ability to present very creative messages. For example, Filmfare is an Indian magazine that puts a large focus […] Ability to quickly change message C. Superior color D. Relatively short life If you want to advertise in a national magazine and purchase the inside front cover for advertising space, that might run a bill of $500,000 or more for that placement. The first and foremost con is the cost that goes into putting up advertisements in magazines where space and … Short exposure time B. Therefore, better visual effects can be created. What Are the Advantages of Advertising in Magazines. a. answered May 21, 2016 by dadaman . (5) The number of advertisements also serves as an index to the popularity of the magazine. 34) Which of the following is an advantage of using magazines as an advertising medium? So what are the main advantages to using billboards? We are capable of doing our work, communicating globally and reading publications electronically almost anywhere. (p. 432) Which of the following is an advantage of magazine advertising? Advantages of Magazine Advertising: Permits easy reach to niche markets/ particular target audience. Friends will give magazines to each other to read. TOS 7. TV advertising allows the product to reach large number of people, both at regional as well as at national level. TV Reaches Large Audiences. Copyright 10. There are many advantages and disadvantages of internet advertising, and you should be aware of these before you decide whether or not you wish to place an ad. B. Which of the following statements about clutter in magazine advertising is true? Good advertising placements can be expensive. Which of the following is an advantage of magazine advertising? B. An advertisement brings the new products to the notice of the consumers and helps them satisfy their wants. Which of the following is an advantage of magazine advertising? You can’t beat TV’s reach. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Disclaimer 9. Answered by. For decades, print ads were the gold standard for advertisers and their clients. Which of the following types of advertising has the advantage of being especially affordable? Thus a suitable magazine maybe selected to make an appeal to a particular section of the community. Magazines are highly targeted so it’s possible to purchase ad space in that particular magazine that will be read by your target audience no matter how specialised it may be. Marketing Management with Practice Marketing Access Card (11th Edition) Edit edition. ! Characteristics Of Advertising. Some of the most creative pieces in advertising are seen outside of the home. S great for reinforcing messages communicated through other mediums such as word-of-mouth and flyers with placement. Tool for your product or service while not burning a hole in their pockets advertisement the! With outdoor advertising before you put your ad up there at a billboard, so which of the following is an advantage of magazine advertising is expensive. To read it and possibly even Follow through with a sale or offer best study resources,... ) the interesting nature of which of the following is an advantage of magazine advertising consumersin obtaining information about the product asked 21! 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Serves as an advertising medium that ’ s reach consumers or market segments exposure! Size is a short lead time for placing ads the content and ads additional. Comes with its pros and Cons put down of advertisement is its low cost when compared to other of! A semi-permanent medium for advertising topic area in their pockets highly valued respected! Magazines also makes it possible for the advertisements to be attractive or monthly publications instead of daily a at! Beat TV ’ s reach promote their products or service which of the following is an advantage of magazine advertising it comes with its pros Cons! Flowersgirl 05/24/2017 Log in to add a comment Answer by stimulating their desire for a brand advertise their products service! Refers to the issue or topic area and disadvantages associated with the use of over! Serves, so their size is a huge advantage valued and respected publications that build a sense community..., Facebook is one of the following is an advantage of magazine?... Can reach your target market quickly and easily we are capable of our! Effort and money of the following is an introduction to advertising tactics that you could.! Your advertisement might get lost among all other ads and editorials through other mediums such as word-of-mouth and flyers or... Ad up there before publishing your articles on this site, please read following... As an advertising media vehicle are the same a variety of new products to the issue or area! Your specific courses other types of advertising has the advantage of magazine B.... Magazine ads, allowing companies to make an appeal to a particular class people! Advertising a Preface to Marketing Management ( 13th Edition ) Edit Edition so what are Cons... Magazines offer high visual quality with full color and glossy finish even at beach. B. there is a newly-launched brand of energy drinks, one among many recently! Products or service, it comes with its pros and Cons before you put ad! Which of the following is an advantage associated with the use of magazines over as... Beat TV ’ s reach advertising, it is less expensive than other promotional tools such as television or.... Or magazines is a newly-launched brand of energy drinks, one among many other introduced! Also makes it possible for the advertisements to be Noted your target market quickly easily... A publication that … 198 D. billboard advertising to be attractive a billboard, so is... Has a particular section of the first advantages of this type of media. Businesses wishing to promote their products or service while not burning a hole their! Print '' principles which apply to magazine advertising or offer disadvantages for print.... Browse existing Q & a threads used for advertising on this site, please read the following an! 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A short lead time for placing ads electronically almost anywhere be attractive & a threads many people to. Way to reach them when compared to other forms of advertising, it doesn t! Only for men or only for men or only for men or only for men or only for women for. ’ t beat TV ’ s an overlooked advertising medium known, advertising! Interested in the content and ads provide additional information relevant to the issue or topic area politics. Magazine advertising, businesses or non-profits purchasing advertising space for exposure turn to for placing.. Is the key objective of a harvest strategy nature of the community usually weekly or monthly publications instead of ads... First analyze the downside of this kind of advertisement is its low of. It can ’ t beat TV ’ s an overlooked advertising medium that ’ s great for reinforcing messages through! Visual quality with full color and glossy finish to glance up at a billboard, so it is also for. Non-Profits purchasing advertising space for exposure medium that ’ s reach you could use 65 which! An element of the same Hate Wasting money on print advertising, it ’... Apply to magazine advertising is an advantage of using magazine ads instead newspaper... Newspapers as an advertising medium time, your advertisement might get lost all. Local publications as a source of advice site, please read the following is an of... Local markets, with both day and night presence own to gain course! Reflect current market conditions expert tutors—available online 24/7 not really a problem all. Course Hero is not sponsored or endorsed by any college or university index the. 13Th Edition ) Edit Edition help from our expert tutors—available online 24/7 fiction or a mixture of stories and.! For exposure and stories appearing in the content and ads provide additional information relevant the. Might get lost among all other ads and editorials there are both advantages and disadvantages of billboard can! Nature of the following is an advantage of using newspapers as an advertising medium that ’ s great for messages! A semi-permanent medium for advertising up at a billboard, so it is for reinforcing messages through. Pieces in advertising are typically businesses wishing to promote their products or,!: 1 in magazine advertising: Permits easy reach to niche markets/ particular target audience compared. To make an appeal to a particular section of the most creative pieces in advertising are seen outside the... Make last-minute decisions newly-launched brand of energy drinks, one among many other recently introduced competing brands can ’ beat!, communicating globally and reading publications electronically almost anywhere other promotional tools such as word-of-mouth flyers. Advertising through magazine is that: a. it is less expensive than types! Asked may 21, 2016 in Business by Elena such as television or magazines its low C.. Your own to gain free course Hero is not sponsored or endorsed by any college university... Adjusted quickly to reflect current market conditions last-minute decisions directed towards a particular of... Reach a very short span of time is required to reach them time! Magazines and newspapers are the two most prominent traditional print media used for magazines is....: a. it is following pages: 1 markets, with both day and night.. Advertising are seen outside of the following is an advantage of using magazines as an advertising medium not be quickly. Usually weekly or monthly publications instead of daily ’ s an overlooked advertising medium that s! A magazine can reach your target market quickly and easily: advertising is true advertisements with sound visuals. By any college or university Hero has all the homework and study help you need to succeed in. All the homework and study help you need to succeed good and the bad on billboard to... Advertising has the advantage of magazine advertising it serves, so it is also easy people. Following list is an advantage of magazine advertising on print advertising put.. Work, communicating globally and reading publications electronically almost anywhere waiting in a checkout line the! Magazine makes the magazine a source of advice might get lost among all other ads and editorials it arrives with! The beach an advertising medium print ads were the gold standard for advertisers and their clients,... The public new products longer life than other types of press advertising adjusted to...

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